Creative Visual Productions works collaboratively with your company to integrate your goals and strategies into a successful social media presence. We provide comprehensive account setup, design customization and management of content tailored to your business. Creative Visual Productions can manage any of 200 social media platforms for your company. We currently manage pages for clients on Facebook, Twitter, YouTube, Vidbi, LinkedIn, Instagram, Pinterest, Flickr, StumbleUpon, Reddit, Blogger, Tumblr, and Snapchat.
By partnering with small to medium size businesses, Creative Visual Productions can help clients reach prospective customers by serving as their “social media department” and working closely with them. By implementing a six to twelve month campaign to grow their business, and interactively connect with prospects and customers by using proven methodologies.
Social Media is the number one activity on the web. It is a great equalizer that allows small businesses to compete more effectively with larger ones.
Social Media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media.
Conversational media is a web-based application that makes it possible to create and easily transmit content in the form of words, pictures, audio, and videos.
The true power of social media comes from the ability to create a community around your company or organization and create digital conversations with customers and clients. These conversations matter in today’s web world. For example, there are over 400 million blogs, largely because 88% of consumers trust peer recommendations. In the minds of customers, companies that use social media seem more open and trustworthy.
There are four main reasons businesses should use social media: marketing, PR, market research, and customer service. All four lead to increased revenues. They are all geared to do the same thing – connect with your customers and interact with them. Ultimately our goal is to help our partners do one thing – sell more products or services. Let’s take a look at how each of the four components of a business’s social media strategy can help them sell more.
From a marketing perspective, consider social media as a vehicle necessary to drive sales. Today, businesses need to run several mailing lists: Twitter, Facebook, LinkedIn, Instagram, YouTube, etc. All have fans, followers, and subscribers. Just like with an email list, social media-based customers and potential customers need to be effectively targeted to cultivate an engaging and dynamic relationship. They need to be entertained, supported, and rewarded.
Creative Visual Productions utilizes the methods provided by each social media outlet to engage with our Clients, prospects and customers. One example of a company using the functionality of a social network to drive sales is Best Buy’s Facebook page. Here users can browse all of the products that Best Buy has to offer and then ask the opinion of their personal network of Facebook friends whether they agree with the products they want to buy. Customers now have the ability to browse for products and interact with friends without ever leaving Facebook. Best Buy not only benefits from an innovative social sales strategy, but also has valuable research data that will help them determine which products to stock in the future. It’s time small to medium businesses take this approach and employ similar strategies.
Publicity and public relations are no longer just about getting an article in Philadelphia Magazine or The Philadelphia Inquirer. Now there are thousands of influential blogs and online outlets that can have a positive effect on a business.
With numerous major print publications struggling to survive, most publicists have added digital and social media to their list. How many clients businesses reach are often far less important than the quality of people they reach. With the proliferation of social media you can, and should, target your PR campaign to web publishers that can position you with the people you want to reach.
You can find a blog or website that focuses on almost any piece of technology. These domains’ readers and followers trust their reviews and advice. While these publications may not reach as many as The Wall Street Journal, oftentimes you will sell more with an influential blog that has a fraction of the readers. It is also possible to create press exposure by dedicating time and resources to blogs and social network sites.
Thanks to social media, businesses today have easy and cost effective access to their customers. After working with us, our clients will have hundreds or thousands of fans coming to their social media pages looking for information and a dialogue. These fans want to learn more. They also want give their own feedback. Through social media, you can encourage them to speak freely. Ask them what they do or do not like about your product.
In the past, many businesses have spent thousands of dollars hiring market research companies. Those companies would locate ideal target customers and ask them for input on a product or service. No need for that now! The people whose opinions you want most are just a click away on any social media platform.
A good example of this is being done by Starbucks with their My Starbucks Idea concept, where they ask their customers and employees to suggest things they would like to see at Starbucks. The suggestions are kept on a forum and then the community votes them up or down based on popularity. It’s a simple, yet brilliant idea.
Businesses and people are quickly learning that they can get customer attention the quickest via Twitter or Facebook. A tremendous advantage is that if you help someone publicly via social media then others will see this. If you solve someone’s problem on the phone no one knows except that person, but if you solve it online, in public view, you could potentially answer many customers’ questions at once. You have greater potential to be regarded as a customer friendly company, which will set you apart from your competition.
Companies like Comcast, Dell, BP, and Ford have all excelled in customer interaction over the past five years. These are three companies that have all struggled with their customer service reputations in the past, but have had a positive impact on their public perception, resulting in increased sales. Small to medium size businesses can learn from this and adapt accordingly.