Creating an interesting YouTube video can be the most effective tool for bringing your business new customers. When Creative Visual Productions was launched back in 1993, we commonly produced promotional videos that were ten to fifteen minutes. That was the norm, but attention spans have shrunk so much over the last 25 years that a good promotional video today usually ranges from thirty seconds to 2 minutes.
93% of buying decisions are influenced by social media with YouTube leading the way. Just as quickly as a potential customer clicks in to watch a video they can click out if they find it boring or unprofessional. It is important that several key factors be addressed and implemented in producing a good promotional video. It is important to grab the viewers’ attention right from the start. This can be accomplished with a compelling statement, a question or something unexpected.
It is important to follow all the important technical rules when creating an interesting YouTube video. First make sure you have a variety of shots and different scenes to make the video interesting. Also you want to make sure the video has good lighting and that it is steady and shot on a tripod. Nothing makes a video look more unprofessional than having shaky camerawork throughout. Take the time to script out your message so you can keep it as brief as possible.
Now that we have covered video rules for creating an interesting YouTube video, it is time to address the audio. Make sure whoever is speaking is wearing a good microphone. Also spend the extra money to bring in a professional voiceover person who will know the right speed to read the script and how to make inflections in their voice to emphasize the important parts. In editing also choose upbeat music to have lightly in the background. This will drive your video making it more interesting and seemingly shorter than it actually is when a music track is mixed correctly.
The most important factor in creating an interesting YouTube video will be the editing and use of special effects, graphics, logos and titles. While you may want to use all these elements to make it more interesting, don’t go overboard. Special effects, transitions and titling should be used in moderation and where appropriate to help communicate your message.
TIPS TO MAKE YOUR VIDEO STAND OUT:
- Whenever possible use your own footage and pictures to identify your brand.
- Use customer testimonials-Nothing is more impactful than someone looking at the screen telling their story and how your product made their life better.
- Always use energetic music in background-It makes the video seem shorter and helps hold the viewer’s attention.
- Have people look right at camera speaking to the viewers.
- Use titles and graphics to reinforce important information.
- You need something in first 8 seconds to wow them with otherwise they will tune-out.
- Keep your sound-bites as short as possible-communicate a thought and be done.
- Make sure graphics are readable, properly placed and there aren’t too many.
- Use angles and perspectives that are interesting and try to change shots every four seconds.
Creative Visual Productions is a full service South Jersey studio covering all your multimedia needs since 1993. Leveraging their extensive backgrounds in advertising, design, video, tv, and web development, Creative Visual Productions’ staff is the team that can bring your vision to life. Our services include video production, website design and development, social media strategy, video transfers, Search Engine Optimization, e-commerce solutions, DVD duplication, graphic design, and brand creation. Our Content Outreach Program and Vidbi Video Business Card are new products that deliver timely interactive video content to websites, blogs, email signature lines and social media sites engaging visitors, potential customers, and clients. These platforms offer a turnkey search engine optimization system to get high search rankings on popular sites like Google, Bing, and Yahoo. As a certified Google Partner, CVP is the trusted source in the Philadelphia area for Google Adwords, Pay Per Click, and Google Analytics management. CVP now has two product offerings that can get clients on the first page of Google search instantaneously. CVP has affordable services for any marketing budget. Our extensive video transfer service includes over ninety file and formats we can handle. Everything from broadcast videotapes to consumer home videos, cassettes, records and film converted to DVD and digital files. Professional quality with quick turnaround that saves you time and money. Let us create a campaign to broadcast your message to the masses. Schedule your free consultation today to get great video production services near me. Call 856-848-0046 or visit creativevisualproductions.com.